Why Your Organization needs to be Data-Driven to Meet Today’s Challenges
The quantity of data present in the world today amounts to about 3 Zettabytes. Every second, 42 terabytes of data…
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Your Essential Martech Primer
Martech or Marketing Technology is what you get when you blend together two irresistible forces – marketing and technology to…
Outlining a Digital Transformation Journey Path
A successful implementation of digital transformation requires more than just the deployment of a select technology for one aspect of…
Product/Market Fit is the Key Determinant of Startup Growth
Product/market fit refers to a situation where a product dominates a particular niche due to the remarkable value it provides…
Selecting the Right Technology Stack for Your Startup
A solid foundation, as builders and architects know, is the core of an impressive building. Without this in place, chaos…
Why Your Startup Needs a Progressive Web App (PWA)
In life, change is the only constant thing. You might like to add taxes and death, but for the sake…
How Emerging Technologies Are Transforming Society
Currently, technology has penetrated all societies, forming an inherent part of them and one of the biggest changes that have…
Driving innovation through Design Thinking
Steve Jobs, the revolutionary CEO who was reinstated in 1997 to take Apple from obscurity to limelight can be referred…
Discovering Your Core Product Value
Some call it “EUREKA”, others refer to it as the “A-HA MOMENT”, yet, if you’re like Jeff Bezos, you’ll just…
Deconstructing Internet of Things (IoT) – The Nuts & Bolts
The concept behind the IoT is simple yet revolutionary: the facilitation of the interplay between man, machine, and an array…
Why you need a Data-Driven Content Strategy
In a world where data is undoubtedly crowned king, it is surprising to realize that just 43% of B2C content…