Philip Kotler may have given the most succinct definition of Marketing as what Satisfies needs and wants through an exchange process. But today, as the subject gets more sophisticated and specialized, one is compelled to reduce it to a simpler form, which probably would define it as the art and science of letting people know…
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The quantity of data present in the world today amounts to about 3 Zettabytes. Every second, 42 terabytes of data are exchanged by 3.5 billion internet users. It is safe to say that in this internet age, money doesn’t rule the world, data does! The industry is growing exponentially; engendering possibilities hitherto unheard of. The…
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Martech or Marketing Technology is what you get when you blend together two irresistible forces – marketing and technology to shake up an unmoveable object – Your lead. Martech helps companies achieve their marketing goals within a reasonable timeframe and with the sophisticated tools at their hands, achieve limitless reacht. The term Ad tech has…
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A successful implementation of digital transformation requires more than just the deployment of a select technology for one aspect of the business. It entails the all-round digitization of the business. It integrates several digital technologies, including analytics, mobile, and cloud. Digital transformation, therefore, requires a viable strategy. In fact, studies show that the strategy has…
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Product/market fit refers to a situation where a product dominates a particular niche due to the remarkable value it provides consumers. PMF provides us with valuable insights which facilitate sustainable and speedy growth. The quest for PMF helps you identify the best market for your product. A good market supports scalability and provides you with…
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A solid foundation, as builders and architects know, is the core of an impressive building. Without this in place, chaos will spread and the community will be in disarray. The tech industry can borrow a leaf from this in selecting the right technology stack for startups. Imagine a world where Facebook, Apple, Tesla, and other…
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In life, change is the only constant thing. You might like to add taxes and death, but for the sake of this blog, let’s just stick with change. Change, however, might be better or worse and as a startup, the former is the only kind of change you can afford. Thankfully, the advent of Progressive…
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Currently, technology has penetrated all societies, forming an inherent part of them and one of the biggest changes that have been introduced is to facilitate interpersonal communication, with devices and between them, and quick and instantaneous access to the information, wherever you are. The expansion of ICT (Information and Communication Technologies) in all areas and…
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Steve Jobs, the revolutionary CEO who was reinstated in 1997 to take Apple from obscurity to limelight can be referred to as one of the pioneers of design thinking. Likewise, in the 1990s, Procter and Gamble (P&G) was experiencing severe crisis and struggling to infiltrate the market. However, they re-strategized and adopted an approach which…
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Some call it “EUREKA”, others refer to it as the “A-HA MOMENT”, yet, if you’re like Jeff Bezos, you’ll just tag it the “We just clocked 1 billion dollars in revenue, guys. Get back to work.” The name doesn’t matter, the path to this moment is what we are after and that’s the topic up…
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