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Deconstructing Internet of Things (IoT) – The Nuts & Bolts

Data, TechnologyBy Sandeep J September 18, 2016 Leave a comment

The concept behind the IoT is simple yet revolutionary: the facilitation of the interplay between man, machine, and an array of machines. Mind-blowing, isn’t it? The IoT ecosystem encompasses every sphere of activity, including retail, healthcare, home automation, energy distribution, etc. With this in mind, the concept might come off as having innumerable layers of…

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Why you need a Data-Driven Content Strategy

Analytics, Data, DigitalBy Sandeep J September 18, 2016 Leave a comment

In a world where data is undoubtedly crowned king, it is surprising to realize that just 43% of B2C content marketers successfully utilize data to measure the success of their products. The professionals in charge of ads and marketing are more renowned for their creative ability as opposed to utilizing the power of data. In…

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