Why Your Marketing Unit Needs to Be AI Ready
Philip Kotler may have given the most succinct definition of Marketing as what Satisfies needs and wants through an exchange…
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Your Essential Martech Primer
Martech or Marketing Technology is what you get when you blend together two irresistible forces – marketing and technology to…
Product/Market Fit is the Key Determinant of Startup Growth
Product/market fit refers to a situation where a product dominates a particular niche due to the remarkable value it provides…
Driving innovation through Design Thinking
Steve Jobs, the revolutionary CEO who was reinstated in 1997 to take Apple from obscurity to limelight can be referred…
Discovering Your Core Product Value
Some call it “EUREKA”, others refer to it as the “A-HA MOMENT”, yet, if you’re like Jeff Bezos, you’ll just…