The term Ad tech has been doing the rounds for a while now and in all probability you as a smart marketer may have encountered this term. You might ask, “Isn’t Ad Tech the same as martech?” Well, no. Ad tech is all about placing, buying and selling ads while martech is about creating, managing and optimizing campaigns and strategies to accomplish a goal. In a way, Ad Tech is but a subset of martech.

So what essentially are these magical tools which apply to the integration of marketing and technology? How effective are they? Your queries and more are dissected in the ensuing paragraphs with this primer on the most vital toolkits you can possess in your Martech armory.

HootSuite

Are you tired of running your company’s social media account? Twitter today, Facebook tomorrow, forgetting Instagram posts? HootSuite is here to put you at rest. HootSuite is a social media monitoring tool that allows you to manage all these accounts easily and effectively.

With it, you can create a schedule for posts across all social media platforms of choice, manage content, find and track trends and so much more. You can also use reports generated by its analytics tool to track and measure the impact and success of your social media campaign so as to know the areas you need to improve in.

Google AdWords

Google AdWords is an online advertising platform owned and operated by Google. It allows you to create AdWords campaigns where keywords that you’ve bided on and are relevant to your business ads/links are displayed to users who search for those keywords in Google as part of a search query. This is also known as pay-per-click advertising and Google AdWords is just the right tool to run and manage your PPC campaigns so as to make your business successful.

It helps you to attract more visitors to your site and increase conversion rates, create local and international ads all in an easy and measurable process.

SEMrush

SEMrush is an SEO tool that allows you to build an effective content marketing campaign. From keyword research which allows you to know which keywords are worth bidding on to getting insights and reports on how well your competitors are doing with respect to their campaigns in display advertising and organic and paid search results. You can create and launch local or global campaigns for your website and get all the necessary metrics all from one place. Using this tool allows you to stay ahead of your competitors and anticipate changes in the marketing game.

Google Analytics

Google Analytics is a web analytics tool owned by Google to track traffic, and what visitors are doing on your site and generate reports that will help you in your marketing. It allows you to track current traffic, retain or attract potential customers. It helps us to determine which pages are having the most conversions and doing well and identify poorly performing pages so as to make the changes necessary to content moving forward. Integrated with AdWords, you can review online campaigns. With its e-commerce report feature, you can track sales activities and performances.

MailChimp

MailChimp is an email marketing platform that is easy to use. You can create email campaigns with your customers, know the number of people viewing it and track the links they clicked on. You can integrate MailChimp with Google Analytics to generate more in-depth reports such as sales activities with revenue reports and how your marketing strategy affects your bottom line. You can use the reports generated to tailor emails and ads according to your contacts’ behavior and interests. As a pre-built marketing automation, it allows you to focus on strategy rather than being bogged down by manual tasks.

HubSpot

HubSpot is an inbound marketing automation platform. It is one of the most important tools a marketer can use. It helps companies to grow traffic, attract visitors, convert leads, and close customers. Very useful for social media marketing, content management, SEO and web analytics.

Conclusion

These are an inexhaustible list of martech tools, all of them excellent choices and useful within different areas of digital marketing. They effectively comprise what we call a Martech stack.

While we don’t really play favorites, the listed tools have become default picks. Substitute them with an alternative and you’ll still be fine with your stack. We at Biztruss advocate strongly that your choice of marketing tools should align with what suits your business goals best and can help the most. With the right mix of marketing technologies, strategy and team, you should be able to reach out more to a greater audience and see increased revenue growth. You are also expected to record improved customer satisfaction and in a short while, go on to become a leading force in the marketing industry.

So if you aren’t quite in the Martech zone yet, more than high time you got there. Not quite sure? Drop in a note and we’ll be happy to help.

Title – Your Essential Martech Primer

Meta Description – Martech is a powerful solution that is created by blending marketing and technology. This blog is a primer on the most vital toolkits you can possess in your Martech armory.
Keywords – Martech, Marketing technology, marketing, hootsuite, google adwords, semrush, google analytics, mailchimp, hubspot, martech tools, martech stack, marketing automation

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The discovery of PMF is elusive for most early-stage startups. Industry experts believe that startups need to take twice as much time to validate the feasibility of their product in a target market. In order to get it right, startups need to search for PMF through a series of experimentation, and then build upon the lessons to edge closer to the perfect PMF.

With the discoveries made during the search for PMF, startup founders can avoid the risks of picking the wrong market for their product due to their information biases.

The Intersection of the Product Market Fit with the Growth Marketing Funnel

The Growth Marketing Funnel portrays the most vital elements that stimulate startup growth. The different strata can be described in a simple narrative: to find the perfect product-market match, a company needs to develop a core product value, provide the core value to users as quickly as possible, and then regenerate the users’ experience of the offered core value repeatedly within a given period of time.

These elements also tell the whole story of a startup’s growth rate. All the layers bear equal significance and are intertwined in such a way that changes in any layer of the funnel produce a significant impact on the growth rate. For instance, the Activation layer, for the most part, revolves around the ‘Aha Moment’.

This element is intricately connected to the bottom layer, the retention, in the sense that the ‘Aha moment’ is just a moment in the buyer journey, while retention is a recurrent behavior during the buyer journey. In order to induce the behavior, the startup must first induce the ‘aha moment’ where the buyer is able to fully appreciate the core value of the product. An optimized period for the inducement of the ‘Aha Moment’ enhance the prospects of retention.

A startup needs to harness the intricate pattern of interdependence between these various layers to forge genuine growth. While the overarching goal should be to enhance the growth rate, it’s also imperative to improve on each layer separately. Paid acquisition (remarketing), product changes, and expansion of reach to other platforms are some of the measures that can be deployed to hone the layers, especially the ones from the middle to the bottom.

Both the product teams and the growth teams can work in different directions to harness the various layers of the Growth Marketing Funnel to identify the best PMF. While the product team focuses on harnessing the layers by developing and expanding the core value and features that attract people to the product, the growth teams can focus on inducing the experience of the core values in a large portion of the target audience repetitively at optimal times.

Finding the perfect PMF is imperative for the sustainable growth of a startup, and that entails altering the assumptions, processes and team structures that support the organizational framework. Biztruss’ steady hands can help you achieve coherency and clarity as you implement various changes in your quest to find the perfect PMF for your business.

Let’s talk more. Your Product Market Fit may well be only a conversation away!

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